Neuroscience for the beauty industry
Decoding the Science of Emotion.
Transforming unconscious reactions into objective data. We bridge the gap between science and consumer experience to reveal the feelings behind decision-making.
LIVE SENSORY MODEL
Active
Emotional resonance86%
Sensory distinctiveness74%
NEUROSCIENCE•OLFACTORY INTELLIGENCE•BEAUTY INNOVATION•SENSORY DATA•
NEUROSCIENCE•OLFACTORY INTELLIGENCE•BEAUTY INNOVATION•SENSORY DATA•
A new layer of understanding
About Us
A pioneering neuroscience and psychophysiology laboratory located in the Sibillini Mountains. We provide a scientific bridge between R&D product development and consumer emotional experience, backed by a strong academic foundation.
Psychophysiology
B2B Innovation Hub
Multidisciplinary Team
Demo capability architecture
Our Science & Technology
95% of consumer decisions are subconscious. By capturing real-time neurophysiological signals, we convert spontaneous emotional triggers into measurable, actionable metrics
01
128-Channel EEG
Product experience
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02
High-Precision Olfactometer
Fragrance intelligence
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03
Biosensor
Applied research
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04
Facial Micro-expressions and AI
Strategic insight
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Services & Applications
From exploratory pilot testing to strategic R&D partnerships, we engineer emotional resonance across key industries.
Beauty & Fragrance
Applied neurocosmetics and scent science. Mapping how specific fragrances impact on human emotional states.
Fashion & Textiles
Testing sensory feedback of materials.
Food & Wine
Optimize consumer decision-making
Start with a question
What do you want to understand about human response?
Share the product, experience or innovation challenge behind your next study.